Get a Customized Book Launch Plan
Need some help with your next book launch (or re-launch)? Let us help by customizing the perfect launch plan for YOU. How will we do this? Aurora Publicity and LitRing have joined forces and are offering the best of our skills for the ultimate launch plan. But first, coffee! No, wait, that isn’t right. But first, we want to hear from you. Your needs, your goals, and most importantly, your budget. Let’s make it happen! Together.
Our past launches have done pretty awesome and have even been cited on the BookBub Partners blog.
-Publication Team
Book Launch Examples
- Wayne Stinnett launched Man Overboard to the USA Today Bestsellers list.
- Stephanie Rowe launched her Wyoming Rebels boxed set to the USA Today Bestsellers list twice.
- Kathryn Le Veque launched Warwolfe to the USA Today Bestsellers list (read the article).
- Melissa Storm launched Let There Be Love to the USA Today Bestsellers list (see the list).
- Eliza Watson launched Identity Crisis to the USA Today Bestsellers list.
- Laura Scott launched To Love to the USA Today Bestsellers list.
Please note that each of these authors used our book launch package as part of a larger integrated marketing strategy. If you’re hoping to make a splash, it is unlikely to do so with our package alone!
So what can this package include?
Below is a sample of our most common and popular launch tasks, but the customized proposal you’ll get once we learn more about you, is quite exhaustive. Ready to figure out which ones would work best for you and your launch plans? Get started here.
Pre-Launch Tasks:
- A 1-hour strategy call with Aurora Publicity’s CEO and Founder, Samantha, with additional coaching opportunities
- Cover, blurb, pricing, book, and sales pages optimization
- Distribution strategy
- A thorough report on your comp authors/titles, and best keywords and categories to publish in and use for your ads
- Media kit
- Social media and newsletter planning
- Graphics package for social media and platforms
- Platform promotional planning
- Cross-promotions set up
Release Week Tasks:
- Website, platform, and social media updating
- Custom giveaway (set-up and promotion) to take readers on a tour of your brand and get them excited to buy
- Growth for your newsletter, Facebook, Instagram, and/or any other social/platform you’d like to promote
- Promote reviews and endorsements
- Promoted on all of Aurora and LitRing’s socials and newsletters to gain access to over 90K readers
- Custom ads strategy (Facebook ads, BookBub ads, or Amazon ads) carefully crafted and targeted to specific audiences interested in your genre
Post-Launch Tasks:
- Detailed reporting on your new subscribers, giveaway activity, ad performance, and any other brand research data you’d like to uncover
- Read-through calculations (if applicable)
- Recommendations for going forward on your own
- Extended visibility on LitRing’s website for three months
- Author assistant support
And how much does it cost?
The cost of your package depends entirely on what we customize with you! We have three tiers that we’ll review after you submit the form so we can get to know you better.
Our bronze plan is perfect for you if you want a coach along for the ride, but otherwise want to do most things yourself. We’ll work with you, educate you in areas you need help in, support you along the way, and even hand you a comprehensive list of all the tasks you can do solo.
Our silver plan is perfect if you equally want a hands on and hands off approach, where we work together as a team each partner focusing on their individual strengths.
Our gold plan is perfect if you want to hand over everything so you can focus solely on writing the next book and cheering along your launch.
Depending on the plan, you can estimate spending anywhere from $300-$2,000+, for reference. The sooner we get together on a call, the sooner we can put together the perfect plan for you!
Because our book launches are so extensive, we need at least a month before your launch to plan. Please book our call before that! We only take 2-3 book launches a month for this reason, so book early. The earlier, the better.
We look forward to working with you!