Aurora’s Advertising Options
Many career authors attribute much of their sales to advertising campaigns. In this competitive digital space, it’s important to keep your books and your brand visible!
Our team divides and conquers each advertising platform and has learned from some of the best teachers and indie courses out there—Mark Dawson, Alana Terry, Melissa Storm, Skye Warren, Mal and Jill Cooper—just to name a few. We’re always learning, implementing, and keeping our finger on the pulse of the advertising trends. Now their knowledge and experience, along with our unique spins and combinations of training, is at your fingertips.
Aurora’s Amazon Ads
Aurora’s Amazon Ads 3-month package is done for you! Costs $500 per month, plus a one-time $100 setup fee.
Let our team put your ads on a roadmap of success, then turn them over on cruise control. This includes one campaign focused on a single standalone, series, or standalone series, and can include ads for Book 1, series ads, and sponsored brand ads.
MONTH 1 – SETUP
- Onboarding call & goal-setting
- Read-through numbers and analysis
- Flexible ad options per campaign
- Copywriting for Sponsored Brand and single title ads
- Keyword research and expert audience targeting
- Regular monitoring and ads tweaking
- Month-end report on results
MONTH 2 – TESTING
- New ads per campaign
- Sales page analysis to improve performance
- Regular monitoring and ads optimization
- Month-end report on results
MONTH 3 – OPTIMIZATION & ANALYSIS
- New ads with successful track records per campaign
- Regular monitoring and ads optimization
- Month-end report on overall performance
- Guide for carrying your ads forward on your own
- Profitable keywords/targets report
- Keywords/categories research report
- Final Read-through numbers and analysis
ADD-ONS
ADDITIONAL CAMPAIGNS –
$300 extra per campaign (plus one-time additional set up fee) and includes the above three-month package.
MONTH 4+ – MAINTENANCE & PERFORMANCE TWEAKING
Costs $300 for one month and includes maintaining the ads account through analysis and optimization of ads campaigns. This is good for periodic check-ins and on an as needed basis.
Amazon ads pricing does NOT include the monthly ad spend. This is the amount you are willing to spend for readers to click and convert from your ads. We recommend having an ad spend budget of around $300-$500/month so that your ads will pick up traction, but we will work with any budget. Program can be paid for monthly, or paid in full at the start.
Ready to jumpstart your Amazon ads? Sign up for a free ads consult here.
Aurora’s Facebook Ads
Facebook ads are the best for short-term growth and strategy, including pre-orders, discounted books, or new releases. While our package is for three months, you can continue indefinitely and only pay the Maintenance pricing. All ads and campaigns are run through Aurora’s dashboard and the author’s Facebook page. This ensures all authors get the benefit of our look-alike audiences, Aurora’s readers. It is a huge benefit to all.
MONTH 1 – SETUP
Costs $400 per author, plus a one-time $100 setup fee, and includes:
One campaign focused on a single title or series and includes ads for Book 1, series page, and any discounted books, pre-orders, or a new release.
- Consultation and strategy
- Multiple ads per campaign
- Multiple ad sets
- Multiple creative designs that you then own and can use elsewhere
- Keyword research and expert audience targeting
- Regular monitoring and ads adjusting
- Access to Aurora’s and Aurora’s author’s audiences and thousands of new readers
- Month-end report on results
MONTH 2 & 3 – MAINTENANCE
Costs $250 per author, per month, and includes all the above plus:
- Sales page analysis to improve performance of ads
* Additional campaigns are $250 extra per campaign (plus additional set up fee) and include all the above. Ads are billed monthly, and not all up front.
NOTES & EXTRA FEES
Facebook ads pricing does NOT include the monthly ad spend. This is the amount you are willing to spend for readers to click and convert from your ads. We recommend having an ad spend budget of around $10-$20 a day so that your ads will pick up traction but will work with any budget.
$40 fee for change of series.
Aurora’s BookBub Ads
BookBub ads are great for supplementing short-term price promotion strategies. This includes running them for a week up to a month for permafree books, free runs, discounted books, or full-price new releases during a release week.
MONTH 1 – CAMPAIGN
Costs $160 per author, plus a one-time $60 setup fee, and includes:
One campaign focused on a single title or series and includes ads for Book 1, series page, and any discounted books, pre-orders, or a new release.
- Multiple ads per campaign
- Multiple audiences
- Multiple creative designs that you then own and can use elsewhere
- Keyword research and expert audience targeting
- Regular monitoring and ads tweaking
- Month-end report on results
* Additional campaigns are $160 extra per campaign (plus additional set up fee) and include all the above. Ads are billed monthly, and not all up front.
BookBub ads pricing does NOT include the monthly ad spend. This is the amount you are willing to spend for readers to click and convert from your ads. We recommend having an ad spend budget of around $200-$300 so that your ads will pick up traction but will work with any budget.